How to Run Facebook Ads Without Wasting Money
Running Facebook Ads can be a goldmine—or a money pit. The key difference? Strategy and the right tools. If you’ve ever felt like your ad budget disappears without delivering results, it’s time to rethink your approach. Here’s how to make every rupee (or dollar) count: 1. Define Clear Objectives Before spending a single penny, ask yourself: What’s the goal? Whether it’s brand awareness, website traffic, or conversions—define it clearly so Facebook can optimize accordingly. 2. Use Smart Targeting Avoid the trap of boosting posts to "everyone." Instead, create custom and lookalike audiences based on website visitors, past customers, or social engagement. This ensures your ads reach people who are actually interested. 3. Test Creatives, Don’t Guess Run A/B tests on headlines, images, and call-to-actions. Sometimes, a small tweak in copy or color can double your CTR. 4. Track, Analyze, and Optimize Install the Facebook Pixel on your website. This helps you track performance and ...